As the mother and brother of a pre-teen, it came to our attention that there was a serious absence of safe bath and body products made for tweens (a child aged 7 to 13). We realized that the majority of the products marketed towards tweens contained ingredients of substantial danger. The growing concern over toxic and carcinogenic ingredients and their use in cosmetics had us worried for the safety of the tween in our family, as well as for that of all other children.

Thus was born tweenBEAUTY , our contribution to the health of our children and the environment. Since its inception, we have built our company on values we believe in, and an overriding priority of children’s safety. This plays a role whenever we make a decision regarding the company. We are proud of the company we created, and hope that you and your kids enjoy the fruits of our labor.